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June 1979, Assen, Dutch TT Class 500: Virginio Ferrari wins the Grand Prix after a memorable head to head with the great Barry Sheene.
In that instant, on my 14th birthday, I became a motorcyclist.
28 years have gone by since then, and dozens of bikes, tens of thousands of kilometers and some good friends with them, but my passion has remained unchanged …and so, after having been a “serious” guy for so many years, I asked myself: why not turn this love affair into a steady job? Why not open a place for other aficionados, just like me? Why not make a real place for motorcycles and motorcyclists, where genuine passion and experience mingle, and where motorcycles, our motorcycles, are treated with loving care, as we do on an everyday basis? Why not re-live that inexpressible joy we felt when we bought (or received) a new toy as children?
That’s how FBike, my dealership, was conceived: elegant yet also simple and straightforward, genuinely professional and serious; a place where motorcyclists can feel at home, where they can exchange a few opinions even if they’re not buying anything (though it wouldn’t hurt…), where people don’t grumble their way and turn their backs.
Hoping to see you soon,
Federico Bovi
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